Mount A Goat

I had an assignment to redesign the beer label of the Melbourne micro brewery MOUNTAIN GOAT. I wanted my label to be sophisticated, male, and strong, and represent the price of this beer ($19 a six pack). I felt that the labels they use at the moment, is trying to be quirky but that is getting lost and it just looks tacky, or more like a energy drink.

The Mountain Goat Beer label at present:



My label re-design:



The Back Label:



Front of the bottle:



Back of the bottle:



Six pack mock up:



Front of the six pack:



Side of the six pack:



Other side of the six pack:






B E E R!